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Because a score nobody can explain is a score nobody acts on. Reps discount it the first time it disagrees with them, and once discounted it never recovers.
Deal scoring applies rules you write to open deals — stage age, activity recency, whether a budget holder is named — and shows the score with the rules that produced it.
Each rule is a readable condition with a weight. The deal shows its total and the individual rules that fired, so a rep can see that the score is low because there has been no contact for 21 days.
A rule set flagging deals with no activity for 14 days and no scheduled next step surfaced 23 deals worth £180,000 that were technically in Proposal and practically inactive.
It scores what is recorded. A deal progressing through conversations nobody logs will score badly, which is a data problem the score makes visible rather than one it solves.
Pipeline reports can group by score band, assignment queues can prioritise by it, and Pulse can raise the ones that fall sharply between one week and the next.
No. They are rules you write, weight and can read. That is the point of them.
Yes. Rule sets are defined per pipeline, because a renewal and a new logo stall for different reasons.
No. It surfaces the deal; what happens next is a person's decision.
Fourteen days, every module, no card. Or half an hour with someone who will run it on your own records and tell you where it does not help.