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Because the inputs live in separate tools and the backlog is settled by argument. Content wants new pages, engineering wants crawl fixes, and somebody senior read an article about schema.
Whatever gets done is what was asked for most persistently, which is a poor proxy for value.
Every URL is a record carrying its queries, impressions, sessions, issues and any revenue it influenced. Opportunities from every source land in one backlog ordered by plausible value against effort.
Briefs come from the cluster a page must answer, in the words people actually searched.
It will not write or fix anything. It finds, ranks and measures; the change happens in your site.
It also will not promise a ranking. Value is a range from your own history, presented as one.
Reporting stops being assembly, because the pages already know their own history including when they were last edited.
Writers answer questions instead of chasing a score, and success is defined before publication.
No, it reads it and joins it to everything else.
No, deliberately — a score is what teams optimise instead of the content.
Yes, in Loop, with the page record attached.
Half an hour on your own numbers is usually enough to say whether Growth is the right place to start.