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Because everything is reported at equal weight. Forty thousand product URLs produce a hundred thousand issues, and the ranking is by issue type rather than by whether the page has ever sold anything.
So the audit is admired and never worked through, and the pages that actually earn get no attention.
Findings rank by the page's own impressions, sessions and revenue, so the top of the list is genuinely the top.
Cannibalisation across near-identical category and variant pages is detected at cluster level, which is where large catalogues quietly lose most of their visibility.
It will not merge or redirect pages. Which variant survives depends on links, stock and merchandising, and that is your decision.
It also will not manage your product feed.
The work becomes finite: the issues on pages that earn, rather than everything.
Template-level problems are visible as such — one fix across a template rather than forty thousand individual findings.
Grouped to canonical records, with variants visible.
Yes, which is usually where issues originate.
Yes, where your analytics supplies it.
Half an hour on your own numbers is usually enough to say whether Growth is the right place to start.