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For a first team getting the shared record straight before anything else is switched on.
Start on StarterThe plan most companies stay on. Automations across products, the API, and field-level permissions.
Start on StandardFor multiple entities, a compliance requirement, or companies running most of the platform.
Start on Complete+ VAT (20%) where applicable · cancel any time, no notice period · read-only viewers free
Seats are the people who work the pipeline. Delivery, finance and support reading the same customer record do not count — usually most of the people who end up looking at it.
+ VAT (20%). Comparisons are monthly billing against monthly billing.
+ VAT (20%) where applicable. Comparisons are monthly billing against monthly billing.
| Feature | Starter | Standard | Complete |
|---|---|---|---|
| Every integration | Included in Starter | Included in Standard | Included in Complete |
| Support included | Included in Starter | Included in Standard | Included in Complete |
| Your data, exportable | Included in Starter | Included in Standard | Included in Complete |
| Unlimited records, history and attachments | Included in Starter | Included in Standard | Included in Complete |
| Custom fields, imports and CSV export | Included in Starter | Included in Standard | Included in Complete |
| Role and team permissions | Included in Starter | Included in Standard | Included in Complete |
| Same-working-day support | Included in Starter | Included in Standard | Included in Complete |
| Automations that cross products | Not in Starter | Included in Standard | Included in Complete |
| Field-level permissions | Not in Starter | Included in Standard | Included in Complete |
| API, webhooks and tokens | Not in Starter | Included in Standard | Included in Complete |
| Full audit trail | Not in Starter | Included in Standard | Included in Complete |
| Multiple entities and ledgers | Not in Starter | Not in Standard | Included in Complete |
| Advanced approval routing | Not in Starter | Not in Standard | Included in Complete |
| Data residency choice | Not in Starter | Not in Standard | Included in Complete |
| Named contact, 4h response | Not in Starter | Not in Standard | Included in Complete |
A CRM is usually cheap to buy and expensive to run: the enrichment add-on, the quoting tool, the reporting seat for the person who builds the forecast. The number on this page is the number on the invoice, and none of those are separate.
Field-level permissions are the one people expect to pay extra for, because a rep seeing every deal value is how most CRMs are sold. They are in Standard, because a shared customer record is unusable without them.
Most of the cost of business software is not the licence. It is the implementation fee, the integration project, the premium support tier and the API access that turns out to be an enterprise feature. None of those exist here.
The full Flow feature list →Seats are the people who work the pipeline. Everyone downstream who reads the customer record — delivery, finance, support — is free, which is the point of putting it on a shared row in the first place.
The Flow setup guides →No. Anyone who only looks at the pipeline — a delivery lead checking what was sold, a director reading the forecast — is free and does not count.
No. Weighted forecasting, hygiene rules and stage history are in every plan, including Starter.
Unlimited on every plan. Pipelines are not a licensing unit here, so a second sales motion costs nothing.
No. The API, webhooks and the usual connectors are in the licence rather than a platform tier above it.
The trial is the complete plan rather than a limited one, because a trial that hides the useful features tells you nothing. Nothing switches off at the end without you choosing it.