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Because the number cannot be opened. Half the meeting is spent establishing whether the figure is right, and by the time it is settled there is no time left to decide anything.
And because forecast accuracy is never measured. When a quarter misses, the conversation is about the quarter, never about the person who has been 20% optimistic for six of them.
Every figure opens to the rows that produced it, with stage history per deal, so conversion between two stages is measured from what happened rather than from current state.
Submissions are immutable: what each person committed to is kept and compared with the actual. A person's accuracy becomes a report rather than an impression.
It cannot see the conversation. Two identical meetings can be a breakthrough and a waste, and no amount of counting will separate them.
And it will not fix stage discipline. It measures the pipeline you recorded, faithfully, including the parts nobody maintained.
Activity is joined to outcomes rather than counted, so the unit is meetings-per-won-deal rather than dials. Two reps with identical volumes can look completely different, and the difference is coachable.
Deal scoring uses rules you write and can read, so a flagged deal comes with the reason it was flagged.
Yes, across periods — submissions are kept as made and compared with actuals.
Yes, which is why coverage is worth having before you report on it.
Yes, and permissions follow the reporting line in Nest.
Half an hour on your own numbers is usually enough to say whether Flow is the right place to start.