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Because logging a meeting is an admin task performed after a meeting, which is the moment a salesperson is least inclined to do admin. So it is done in batches on Friday, badly.
Calendar sync connects Google or Microsoft calendars and matches meetings to accounts and deals by their attendees, logging them as activity with their time and participants.
Meetings are matched by attendee email against contacts. A matched meeting appears on the account and, where it can be resolved, the deal — with no manual step and no separate meeting log.
A team logging 40% of its meetings by hand reached full coverage the week sync was turned on. The activity report changed shape immediately, because it had been measuring diligence rather than activity.
Internal meetings without a customer attendee are not logged. Personal calendar entries never reach the record, and individual meetings can be excluded.
The activity timeline sequences them, meeting notes attach to them, activity reports count them, and Nest reads availability from the same calendars when it schedules interviews.
Yes, two-way. A meeting booked from the deal appears in the diary.
It matches all resolvable attendees and logs against each account, once.
No. Only meetings matching a contact are read.
Fourteen days, every module, no card. Or half an hour with someone who will run it on your own records and tell you where it does not help.