Loading
Most deals are lost to silence rather than to a competitor. A sequence is the difference between intending to follow up and following up, and the intent is usually genuine — it is the tracking that fails.
Scheduled follow-up: a defined series of contacts over time, with the steps recorded on the record and the sequence stopping when the customer replies.
Steps are scheduled against the lead or deal, each recorded on the record as it happens. A reply stops the sequence automatically, because a sequence that keeps running after somebody has answered is worse than no sequence.
A five-step sequence runs over three weeks against a qualified lead. The customer replies on step three; the remaining steps stop automatically. Every step that did go out is recorded on the record, so the account manager who picks up the relationship in six months can see exactly what was said.
Sequences are one-to-one follow-up, not campaigns. They deliberately do not do list-based sending, and they stop on reply — a sequence that keeps firing after somebody has answered does more damage to a relationship than not following up at all.
Sequence activity is on the shared record, so an account manager picking up the relationship later can see exactly what was sent and when.
Yes, automatically. Continuing to send after a reply is the failure mode that makes customers distrust the sender.
No. Sequences are one-to-one sales follow-up. Campaign-level marketing belongs to Growth.
Yes, and pausing is recorded, so a resumed sequence does not look like a fresh one to whoever reads the history.
Fourteen days, every module, no card. Or half an hour with someone who will run it on your own records and tell you where it does not help.