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Compare this against what the content and links would cost. If it is close, the cluster is not worth the year it will take.
Click-through is estimated as roughly 29% at position one falling two points per position — a rough public average, not your data. A 25% close rate is assumed; change the deal value to flex it.
It estimates what moving a cluster from its current position to a target position is plausibly worth, using the click rate your own pages achieve at each position.
Industry click curves vary enormously by sector and intent. Your own data is better and you already have it.
Enter the cluster's monthly impressions, its current position, your target position, and your own click rate at each. Then add conversion rate and average deal value if you have them.
If you do not have your own click curve, the tool will use a generic one and label the output as less reliable.
It will not promise the movement will happen. It values the outcome, not the likelihood.
It also assumes impressions stay roughly constant, which they do not — seasonality and demand shifts are real.
The output is a range, deliberately. Presenting a single figure for something this uncertain is how SEO business cases lose credibility.
Use the bottom of the range for planning. If the work is justified at the bottom, it is justified.
Because a point estimate for this is a fiction.
Yes, and you should — it is materially different by sector.
No. It values the outcome if it happens.
Half an hour on your own figures, and an honest answer about the parts Treepie does not improve.