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SEO tools are the worst offenders for gated calculators — a number out of a hundred, an email field, and a follow-up sequence.
These give you a brief, a range and a checklist. The return estimator deliberately outputs a range, because a point estimate for that is a fiction. None of them asks for an email, and the arithmetic runs in your browser rather than on our servers.
Your figures, our arithmetic, shown. No address required to see a number.
The recurring decision is not to produce a score. A content score rewards length and keyword density, so pages get longer and less useful while the number improves.
The content brief template and the gap finder are the two that produce work rather than opinions: unanswered queries in the searcher's own words, and clusters with demand and no page.
The return estimator uses your own click curve where you have one, because industry curves vary enormously by sector and intent and yours is data you already hold.
Every tool here runs on your figures, shows its arithmetic, and lets you leave with the result. None of them ask for an address before showing a number.
See the Growth journeys →If you are prioritising, run the content gap finder first. Clusters with your own impressions and no target page are the clearest work available.
If you are building a case for budget, use the return estimator and quote the bottom of the range.
No. You paste the figures. That keeps the arithmetic transparent and means nothing needs an OAuth grant to give you a number.
Only what you tell it: sessions, conversion rate and deal value. It shows the multiplication rather than hiding it behind a model.
Yours. The tool asks for the numbers you already trust rather than importing a score you cannot audit.
No. The calculations run in your browser on figures you type in.
Yes. They are most useful while you are deciding whether search work is worth funding at all.
Tell us what you were trying to work out. Half of these exist because somebody asked for them.