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For a first team getting the shared record straight before anything else is switched on.
The plan most companies stay on. Automations across products, the API, and field-level permissions.
For multiple entities, a compliance requirement, or companies running most of the platform.
Only people who need to open Growth count. Read-only viewers are free, which is usually most of the people who end up looking at it.
Comparison uses published list prices for the point tools each product replaces, at the same seat count.
SEO tools price by tracked keywords and crawl credits, which quietly charges you more the better you do. Neither is a lever here: keywords, tracked pages and audits are unlimited.
Revenue attribution is normally the enterprise line item, because it is the one finance asks for. It is included — though it needs Flow switched on, since the deals it joins to live there.
Most of the cost of business software is not the licence. It is the implementation fee, the integration project, the premium support tier and the API access that turns out to be an enterprise feature. None of those exist here.
The full Growth feature list →Clients and stakeholders read for free. Only the people commissioning briefs and changing the tracked set need a seat.
The Growth setup guides →Published list prices for the point tools Growth replaces, at the same seat count. The spreadsheet has no licence fee; its cost is the person who maintains it, which is why it is listed without one.
No. Most SEO tools price by tracked keywords, which quietly punishes you for growing. Here they are unlimited.
No. Site audits run as often as you want them, at whatever size your site is.
No — but it needs Flow switched on, because the deals it joins to live there.
A read-only login is free. Only people who change things count as seats.
The trial is the complete plan rather than a limited one, because a trial that hides the useful features tells you nothing. Nothing switches off at the end without you choosing it.