Crawl, rank tracking, keyword research, backlinks, content scoring. The list is nearly identical across every tool in the category, which is why comparing them on features is unproductive.
What differs here is that every finding attaches to a page record that also knows what that page earned. A crawl finding on a page producing enquiries is a different thing from the same finding on a page nobody visits.
Every entry below names the products it is joined to. Those joins are the specification, not a footnote.
GA4, Search Console and Bing Webmaster Tools in one view, attached to the pages they describe.
Terms grouped by intent and mapped to the page that should own them, so effort is not spent twice.
Briefs written from live ranking data rather than guesswork, with the gap they are meant to close stated up front.
Positions over time by page and market, with the change annotated against what you shipped that week.
Crawl, metadata, structured data and internal links checked against the pages themselves rather than a sample.
Who links to you, who links to the people beating you, and the gap between the two.
The keywords and pages competitors hold that you do not, ranked by what they would be worth.
A backlog of opportunities scored by effort and value, so the next piece of work is decided rather than argued.
The page record is the spine. Search Console, Bing and analytics land on it; the crawl updates it; clusters map to it; technical findings attach to it; and where an enquiry became a deal, the invoiced value sits on it too.
That is what turns a four-thousand-issue audit into a list of eleven. Findings rank by the value of the page they sit on, so the top of the list is genuinely the top rather than an alphabetical accident of issue type.
Attribution is recorded rather than modelled. An organic session that becomes an enquiry creates a lead carrying its landing page, and if that lead is won and invoiced the page carries the value — no weighting, no assumptions.
Open a page and its queries, impressions, sessions, technical findings, owner, edit history and influenced revenue are on one screen. The question of whether it deserves more work has an answer, in money.
Not add-ons and not an enterprise tier. These behave the same whether you run one product or all seven.
If you are comparing against an SEO suite, read the page record and revenue attribution. Everything else in this list exists in every tool; those two are what make the rest actionable.
If your problem is that audits never get worked through, read technical SEO. Ranking by page value is the whole difference between a report and a morning's work.
Yes. Every feature listed here works with Growth alone. Where one says it joins another product, that join simply waits — switching the other product on later needs no migration, because the record it wants is already there.
No. Custom fields, permissions, automations, the audit trail and the API behave the same on the smallest plan as on the largest. The list on this page is the whole list.
Work backwards from the handover that costs you most. The feature that removes a manual step between two teams is worth more than the one with the longest description.
Fourteen days, every module, no card. Or half an hour with someone who will use your own numbers.