Where should I start?

Use the picker on this page: choose your type of site and it shows a recommended reading order.

How do I track revenue per keyword?

Follow “Track revenue per keyword”. It needs Flow so that won deals can be credited back to the search term.

Is there a guide to local SEO?

Yes. “Rank locally in every town you serve” covers location pages, map packs and per-town tracking.

How do I fix Core Web Vitals?

Read “Fix Core Web Vitals on key templates” — it shows how to find the slow template rather than chasing single pages.

Which attribution model should I use?

“Choose an attribution model” explains first, last, linear and position-based, and when each is fair.

Do guides show which plan they need?

Yes. Each shows whether it works on every plan or needs Standard or Complete.

Can I learn to write better briefs?

Yes. “Write a brief that ranks” covers target terms, searcher questions and the pages to beat.

How often are guides updated?

Whenever a step changes, and when search engines change something that affects a guide.

Can someone apply a guide with us?

Yes. Book a walkthrough and we’ll apply it to your own site.

Do the guides cover paid search?

Only for tagging and attribution. Running paid campaigns is outside Growth.

Treepie Growth · SEO & website growth

Search the guides like you’d search anything else.

22 SEO guides for Growth, from your first crawl to a revenue report finance trusts.

Search Growth guides

About 22 results

treepie.co › growth › guides › set upConnect Growth to your site8 min · All plans — Search Console and analytics, read-only, plus your first crawl.

treepie.co › growth › guides › set upImport and group your keywords9 min · All plans — Upload a list, tag by topic and map each term to its page.

treepie.co › growth › guides › set upSet markets, devices and competitors7 min · Standard+ — Track where your customers search, against who they compare.

treepie.co › growth › guides › rankTrack rankings that matter9 min · All plans — Fewer keywords, chosen by intent and the pages they should land on.

treepie.co › growth › guides › rankWin featured snippets10 min · Standard+ — Answer-first paragraphs, lists and tables that search engines lift.

treepie.co › growth › guides › rankRank locally in every town you serve12 min · Complete — Location pages, map packs and per-town tracking.

treepie.co › growth › guides › rankBeat a competitor on one term11 min · Standard+ — Compare their page to yours section by section.

treepie.co › growth › guides › fixRun your first site audit10 min · All plans — Crawl, read the issue list and fix in revenue order.

treepie.co › growth › guides › fixFix Core Web Vitals on key templates13 min · All plans — Find the slow template, not the slow page.

treepie.co › growth › guides › fixClean up broken links and redirects7 min · All plans — Dead links, chains and where they’re linked from.

treepie.co › growth › guides › fixAdd structured data that validates9 min · Standard+ — FAQ, product and organisation schema, checked per page type.

treepie.co › growth › guides › writeWrite a brief that ranks11 min · Standard+ — Target term, questions searchers ask and the pages you must beat.

treepie.co › growth › guides › writeRefresh a page that’s slipping8 min · Standard+ — Spot the drop, see what changed, update what matters.

treepie.co › growth › guides › writeBuild internal links on purpose7 min · Standard+ — Carry readers from guides to the pages that sell.

treepie.co › growth › guides › writeRun an editorial board8 min · Standard+ — Ideas to published, prioritised by pipeline potential.

treepie.co › growth › guides › convertTurn visits into leads with forms8 min · All plans — Forms that create the lead in Flow with page and term attached.

treepie.co › growth › guides › convertCapture consent properly6 min · All plans — Store the wording and time of every opt-in.

treepie.co › growth › guides › convertRoute leads by topic and territory7 min · Standard+ — Leads reach the right owner with their search journey.

treepie.co › growth › guides › proveTrack revenue per keyword10 min · Standard+ — From search term to won deal to paid invoice.

treepie.co › growth › guides › proveChoose an attribution model9 min · Standard+ — First, last, linear or position-based — and when each is fair.

treepie.co › growth › guides › proveReport SEO in revenue to leadership8 min · Standard+ — One page finance agrees with, sent on a schedule.

treepie.co › growth › guides › proveCredit paid revenue, not just deals9 min · Complete — Follow payments as Books receives them; net off refunds.

In short

What are the Treepie Growth guides?

The Treepie Growth guides are 22 free, step-by-step how-tos for doing SEO in Growth, grouped by goal: set up, rank, fix, write, convert and prove. They cover keyword tracking, featured snippets, local search, site audits and Core Web Vitals, content briefs and refreshes, lead forms, attribution models and revenue reporting. A short picker recommends a reading order for your type of site.

Guides: 22 across 6 goals
Length: 6–13 minutes each
Site types: 4 recommended paths
Cost: Free, no sign-in

Where to start

What kind of site is it?

Each kind of site wins search differently. Pick yours for a reading order.

1Connect Growth to your siteSet up · All plans8 min
2Track rankings that matterRank · All plans9 min
3Run your first site auditFix · All plans10 min
4Write a brief that ranksWrite · Standard+11 min
5Turn visits into leads with formsConvert · All plans8 min
6Track revenue per keywordProve · Standard+10 min
7Choose an attribution modelProve · Standard+9 min

The library

Every guide, by what you’re trying to do.

Six goals, in roughly the order most teams work through them.

Set up

3 guides

Connect Growth to your site

Search Console and analytics, read-only, plus your first crawl.8 min · All plans

Import and group your keywords

Upload a list, tag by topic and map each term to its page.9 min · All plans

Set markets, devices and competitors

Track where your customers search, against who they compare.7 min · Standard+

Rank

4 guides

Track rankings that matter

Fewer keywords, chosen by intent and the pages they should land on.9 min · All plans

Win featured snippets

Answer-first paragraphs, lists and tables that search engines lift.10 min · Standard+

Rank locally in every town you serve

Location pages, map packs and per-town tracking.12 min · Complete

Beat a competitor on one term

Compare their page to yours section by section.11 min · Standard+

Fix

4 guides

Run your first site audit

Crawl, read the issue list and fix in revenue order.10 min · All plans

Fix Core Web Vitals on key templates

Find the slow template, not the slow page.13 min · All plans

Clean up broken links and redirects

Dead links, chains and where they’re linked from.7 min · All plans

Add structured data that validates

FAQ, product and organisation schema, checked per page type.9 min · Standard+

Write

4 guides

Write a brief that ranks

Target term, questions searchers ask and the pages you must beat.11 min · Standard+

Refresh a page that’s slipping

Spot the drop, see what changed, update what matters.8 min · Standard+

Build internal links on purpose

Carry readers from guides to the pages that sell.7 min · Standard+

Run an editorial board

Ideas to published, prioritised by pipeline potential.8 min · Standard+ · uses Loop

Convert

3 guides

Turn visits into leads with forms

Forms that create the lead in Flow with page and term attached.8 min · All plans · uses Flow

Capture consent properly

Store the wording and time of every opt-in.6 min · All plans

Route leads by topic and territory

Leads reach the right owner with their search journey.7 min · Standard+ · uses Flow

Prove

4 guides

Track revenue per keyword

From search term to won deal to paid invoice.10 min · Standard+ · uses Flow

Choose an attribution model

First, last, linear or position-based — and when each is fair.9 min · Standard+

Report SEO in revenue to leadership

One page finance agrees with, sent on a schedule.8 min · Standard+ · uses Books

Credit paid revenue, not just deals

Follow payments as Books receives them; net off refunds.9 min · Complete · uses Books

Track revenue per keyword.

From search term to won deal to paid invoice. The whole guide, in five steps.

Standard+ · needs Flow · 10 min

Tag your forms
Each Growth form records the landing page and the search term that brought the visitor.
Let leads land in Flow
Submissions create a lead with the page and term on the record.
Close the deal as normal
When the deal is won in Flow, Growth credits the keyword and page.
Pick an attribution model
Position-based by default; switch to first or last touch on any report.
Read revenue per keyword
The rankings table now shows revenue beside position and volume.

Who it’s for

Where each role usually starts.

Same site, different first guide.

SEO leadsTracking, audits, Core Web Vitals and snippets.“Which fixes move rankings fastest?”

Content teamsBriefs, refreshes, internal links and the editorial board.“What should we write next?”

Marketing directorsAttribution, revenue per keyword and leadership reports.“How do I prove SEO paid for itself?”

FoundersSetup, forms and a first revenue report.“Which pages actually bring in customers?”

Compared

Ways to learn SEO, compared.

SEO advice is everywhere. These guides are about doing it in Growth, measured in revenue.

	Spreadsheets & email	Typical SEO blog advice	Treepie Growth
Grounded in	Hunches	General best practice	Your own rankings, pages and deals
Organised by	Whatever’s trending	Tactic	Goal — rank, fix, write, convert, prove
Measured in	Traffic	Rankings	Leads, deals and paid revenue
Site type	One size fits all	Rarely considered	Reading paths for four kinds of site
Kept current	Never	Sometimes	Checked whenever a step changes

Growth guides, answered.

Anything else — ask a person.

Yes. Every guide is free to read without signing in.

Rather do it on your site together?

Book a walkthrough and we’ll run your first audit and revenue report with you.

Start free with Growth →Book a walkthrough

Your first week, guide by guide

Day 1Connect your siteRead-only.
Day 1Import keywordsGrouped by topic.
Day 2First auditFix in revenue order.
Week 1Forms liveLeads carry their page.

The other sixCompare all →

FlowSales & customer management NestHR & employee management LoopProject & work management DeskCustomer support & ticketing BooksFinance & accounting PulseAI customer & employee assistant

What are the Treepie Growth guides?

Spreadsheets & email

Typical SEO blog advice

Treepie Growth

Grounded in

Hunches

General best practice

Your own rankings, pages and deals

Organised by

Whatever’s trending

Tactic

Goal — rank, fix, write, convert, prove

Measured in

Traffic

Rankings

Leads, deals and paid revenue

Site type

One size fits all

Rarely considered

Reading paths for four kinds of site

Kept current

Never

Sometimes

Checked whenever a step changes

Search the guides like you’d search anything else.

What are the Treepie Growth guides?

What kind of site is it?

Every guide, by what you’re trying to do.

Set up

Connect Growth to your site

Import and group your keywords

Set markets, devices and competitors

Rank

Track rankings that matter

Win featured snippets

Rank locally in every town you serve

Beat a competitor on one term

Fix

Run your first site audit

Fix Core Web Vitals on key templates

Clean up broken links and redirects

Add structured data that validates

Write

Write a brief that ranks

Refresh a page that’s slipping

Build internal links on purpose

Run an editorial board

Convert

Turn visits into leads with forms

Capture consent properly

Route leads by topic and territory

Prove

Track revenue per keyword

Choose an attribution model

Report SEO in revenue to leadership

Credit paid revenue, not just deals

Track revenue per keyword.

Tag your forms

Let leads land in Flow

Close the deal as normal

Pick an attribution model

Read revenue per keyword

More Growth guides, in depth

Where each role usually starts.

Ways to learn SEO, compared.

Growth guides, answered.

Rather do it on your site together?

Search the guides like you’d search anything else.

What are the Treepie Growth guides?

What kind of site is it?

Every guide, by what you’re trying to do.

Set up

Connect Growth to your site

Import and group your keywords

Set markets, devices and competitors

Rank

Track rankings that matter

Win featured snippets

Rank locally in every town you serve

Beat a competitor on one term

Fix

Run your first site audit

Fix Core Web Vitals on key templates

Clean up broken links and redirects

Add structured data that validates

Write

Write a brief that ranks

Refresh a page that’s slipping

Build internal links on purpose

Run an editorial board

Convert

Turn visits into leads with forms

Capture consent properly

Route leads by topic and territory

Prove

Track revenue per keyword

Choose an attribution model

Report SEO in revenue to leadership

Credit paid revenue, not just deals

Track revenue per keyword.

Tag your forms

Let leads land in Flow

Close the deal as normal

Pick an attribution model