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Because the negotiation lives in one person's mailbox. When they leave, so does the reason the price is what it is, and their replacement starts the relationship from a standing start.
Email sync connects Google Workspace or Microsoft 365 two-way, matching messages to contacts and threading them onto the account and deal they belong to.
Messages are matched by participant and threaded onto the record. Replies sent from Treepie land in the mailbox thread, and replies sent from the mailbox appear on the record — one conversation, two places to read it.
An account manager left mid-quarter at Harlow Logistics. Their successor read eleven threads on the account record, including the commitment on delivery dates that was never in the CRM notes.
Private and internal mail is not synced. Matching is by customer participant, and individual messages can be excluded — the default is that unrelated mail never reaches the record.
The activity timeline shows it in sequence, sequences stop on a detected reply, Desk can convert a thread to a ticket, and Pulse can summarise a long thread before a call.
No. Only messages matching a contact on the record, and you can exclude individual threads.
Yes. It is your mailbox sending, threaded in both places.
The synced history stays on the account record. That is the point of it.
Fourteen days, every module, no card. Or half an hour with someone who will run it on your own records and tell you where it does not help.