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Because the reporting is in sessions and the question is in money. Traffic is up thirty per cent; nobody can say what that was worth, so the discussion becomes a matter of belief.
In a good quarter that is tolerable. In a bad one the budget goes.
An organic session that becomes an enquiry creates a lead in Flow carrying its page and query. Won and invoiced, that value lands on the page record.
Nothing is modelled — the join is the record, so the report lists the deals rather than estimating them.
It will not claim the page caused the sale. Other touches are real and Growth does not weigh them.
Offline influence stays invisible, and no attribution model fixes that honestly.
The conversation moves from traffic to revenue influenced, with the caveats stated rather than hidden.
Investment decisions get comparable: this quarter's work cost these hours and the pages it touched produced these deals.
Products, not integrations. Each one reads the same record, so a join is a permission rather than a sync job with a mapping screen behind it.
It records the arrival path rather than asserting a model.
Yes, where SEO work is logged as tasks in Loop.
Reported over the window you choose; the lag is visible.
Half an hour on your own numbers is usually enough to say whether Growth is the right place to start.