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Because chat is organised by room and work is organised by project. A decision made in a room is unfindable six months later, so it gets re-made by people who never knew it was settled.
Chat in Loop is threaded conversation attached to a project, phase or task rather than a general-purpose channel list.
Threads hang off the thing they are about. Opening a task shows the conversation about that task, and a message can become a task without being retyped — keeping a link back to the discussion.
A thread about an integration approach ends in a decision. One click makes it a task with an owner and an estimate, and the task carries the thread, so the reasoning survives.
It will not replace the tools you use with clients. This is the delivery conversation; email and the portal remain the client-facing channels.
Mentions notify, tasks created from messages join the plan, and the client portal never sees any of it.
Yes, and scoped by project, so results are relevant.
No. Client conversation goes through the portal or Desk.
Yes, per project, with the threads intact.
Fourteen days, every module, no card. Or half an hour with someone who will run it on your own records and tell you where it does not help.