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Because a prospect who fills in two forms becomes two leads. Two reps call them, neither knows about the other, and the prospect draws an accurate conclusion about how the company is run.
When an enquiry matches an existing lead or contact, it is attached to that record as a new activity rather than creating a second lead with a second owner.
Matching runs on entry against contacts and open leads. The repeat enquiry joins the existing record, notifies its owner, and keeps its own source so attribution is not lost in the merge.
A Harlow Logistics contact enquired twice in three weeks, first through a guide and then through pricing. Joined to one record, the second enquiry reached the owner who already knew the account, and closed in nine days.
It will not merge on a weak match. Two people at one company are not a duplicate, and a partial match is offered for a person to decide rather than resolved silently.
Web forms and landing page capture check it, routing rules skip already-owned records, the activity timeline shows both enquiries, and source tracking keeps each one's attribution.
No. Each enquiry keeps its own attribution on the merged record.
The existing owner, immediately — otherwise merging just hides the second enquiry.
Yes, the same rules as contact and company duplicate detection.
Fourteen days, every module, no card. Or half an hour with someone who will run it on your own records and tell you where it does not help.