Loading
Because the plan comes from a brainstorm. Topics are proposed by whoever is in the room, and the ones that get written are the ones with the most persuasive advocate.
A content gap is a cluster with evidenced demand that no page of yours targets.
Gaps come from clusters with impressions but no mapped page, from competitor coverage you lack, and from failed searches on your own site and help centre.
A cluster earning impressions across scattered pages with none actually targeting it is the clearest brief available: demand proven, nothing answering.
It will not tell you whether the topic suits your business. A cluster you could rank for but should not write about is a commercial judgement, not a data one.
Clusters, mapping, competitor comparison, and the opportunity backlog it feeds.
Your impressions first, competitor coverage and search data second.
It shows what currently ranks, which usually implies one.
Yes, with a reason, so they stop resurfacing.
Fourteen days, every module, no card. Or half an hour with someone who will run it on your own records and tell you where it does not help.