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Because the intention lives in whoever wrote the brief. Two years later nobody knows which of four similar pages was meant to rank, so all four are half-optimised for it.
Mapping records the one page intended to answer each cluster, and flags clusters with none.
Each cluster names its target page. A cluster with no page is a content gap; a page targeting nothing is a candidate for consolidation; two pages on one cluster is cannibalisation.
A cluster with real impressions and no target page is the clearest brief there is — the demand is evidenced and nothing answers it.
It will not resolve a conflict for you. When two pages both credibly serve a cluster, merging, differentiating or redirecting is a decision somebody makes.
Briefs, the opportunity backlog, cannibalisation detection, and internal link suggestions toward the right target.
Yes, though many usually means it should be split.
Suggested from current rankings, confirmed by a person.
That is surfaced, since it usually means the mapping is wrong.
Fourteen days, every module, no card. Or half an hour with someone who will run it on your own records and tell you where it does not help.