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Because it reports in sessions and the business asks in money. Traffic up thirty per cent means nothing to a finance director, so the budget conversation becomes belief-based.
Pass the landing page and, where available, the query onto the lead when an enquiry is created. That single hand-off is what makes everything downstream possible.
From there the lead becomes a deal and the deal becomes an invoice, and the value lands on the page record. Nothing is modelled — it is the record.
It records the arrival path rather than asserting a model.
Report over a window that matches; the lag is real.
Yes, by rolling up its mapped pages.
Half an hour with your own data usually saves reading three of these. The guides will still be here afterwards.