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Because the widget passes a name and an email and discards the rest. Sales calls and re-asks what the person already explained, which is both wasteful and irritating.
Lead capture turns a qualified conversation into a lead in Flow, with the exchange attached.
The conversation becomes a lead carrying every message, the page they arrived on, the question they came with and what the assistant answered.
A visitor asks about integrations, pricing tiers and data residency. All three arrive on the lead, so the first call opens on what they actually care about.
It will not decide whether the lead is worth pursuing. It captures and passes on; qualification is a sales judgement made with the conversation in front of them.
The transcript, the landing page, the query where available, and any details they volunteered.
On rules you set — a question asked, details given, or explicit interest.
It matches known contacts first and attaches to them.
Yes, for a purely support-facing widget.
Fourteen days, every module, no card. Or half an hour with someone who will run it on your own records and tell you where it does not help.