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Because most open with a demand. "What is your email" is a form with a friendly greeting, and it converts like one.
And out of hours, a form submission lands in an inbox nobody reads until Monday, by which point the visitor has been somewhere else.
The assistant answers from your documents and records, citing what it read. Once it has been useful, capture is a reasonable ask rather than a toll gate.
What lands in Flow is a lead with the conversation, the page and the source attached, matched to an existing contact where one exists.
It will not qualify for you beyond the questions you configure, and it should not ask what it could infer from the page.
And it will not answer what your records do not support. Where it cannot, it says so and hands over.
The lead has an owner and a clock from the moment it arrives, because routing rules run on it like any other.
So Monday starts from context rather than from a form, and a returning visitor joins their existing record instead of becoming a second lead.
No. Answering first is the largest single factor in conversion.
A lead with the conversation, page and source — not just an address.
Yes, to their existing record rather than creating a duplicate.
We will run it end to end on your own numbers in half an hour, and tell you honestly which parts Treepie does not improve.