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One row per step. Days are from the first send.
| Step | Day | Subject | Body | Length |
|---|---|---|---|---|
| [Specific observation about their company] | Hello [name] — I noticed [specific, checkable observation]. Companies at that point usually hit [specific problem]. We fix that by [one clause]. Worth ten minutes? | ~60 words | ||
| One example | Hello [name] — [similar company] had the same problem and [specific outcome with a number]. Same ten minutes if it is useful. | ~40 words | ||
| A different angle | Hello [name] — if [first problem] is not the issue, the other thing we hear at your size is [second problem]. Either is worth a short call. | ~40 words | ||
| Something to read instead | Hello [name] — no call needed: [link to a guide that helps whether or not they buy]. If it is useful I am here. | ~25 words | ||
| Last one | Hello [name] — I will stop here. If the timing changes, reply to this and it will find me. | ~20 words |
Each email is shorter than the one before. A long fifth email reads as desperation.
When the sequence ends, whatever step it is on.
| Signal | Action |
|---|---|
| Any reply | Stop the sequence. A human answers. |
| Out of office | Pause until the return date, then resume at the same step. |
| "Not now" | Stop, and set a reminder for the date they gave. |
| "Not interested" | Stop permanently and record the reason. |
| No opens after step 3 | Stop. The address or the subject is wrong, not the offer. |
A sequence with no stop rules is not a sequence, it is a mailing list.
Few enough that step one can name something specific about each. If you cannot, the list is too big.