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Copy the body, change the bracketed parts, delete the rest.
| # | Trigger | Send after | Subject | Body | Asks for |
|---|---|---|---|---|---|
| No reply to first outreach | 3 working days | Following up on [topic] | Hello [name] — I wrote on [day] about [topic]. If it is not the right time, say so and I will stop. If it is, the useful next step is probably [specific step]. | A yes or a no | |
| Demo booked, no-show | Same day | Sorry we missed each other | Hello [name] — we had [time] in the diary and I think it slipped. Two alternatives: [option A] or [option B]. Either works for me. | A new time | |
| Demo done, no reply | 4 working days | The bit you asked about | Hello [name] — you asked how [specific thing from the call] would work. Short answer: [answer]. Longer answer if it is useful: [link]. | A reaction to the answer | |
| Pricing sent, no reply | 5 working days | Is the number the problem, or the timing? | Hello [name] — no reply usually means one of two things and they need different conversations. Which is it? | Which of two | |
| Champion went quiet | 7 working days | Should I be talking to somebody else? | Hello [name] — if this has moved off your desk, point me at whoever owns it now and I will stop filling your inbox. | A name | |
| Waiting on legal or procurement | 10 working days | Anything I can do to unblock [step]? | Hello [name] — is there anything from our side that makes [step] faster? Happy to fill in forms rather than wait. | A blocker | |
| Lost to a competitor | 2 days after | What did they do better? | Hello [name] — no pitch. What did [competitor] do that we did not? I will take an honest answer over a polite one. | One sentence | |
| Went dark entirely | 21 days | Closing the file | Hello [name] — I am marking this closed so it stops appearing in my week. If that is wrong, one line and I will reopen it. | Permission to close | |
| Closed lost, six months on | 6 months | Has anything changed? | Hello [name] — we spoke in [month] and the answer was [reason]. If that has changed I would be glad to pick it up. | Whether it changed |
Every one asks for a single, small thing. An email with two questions gets neither answered.
The first two, yes. After that a sequence that fires regardless of what the buyer did is how people learn to ignore you.