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Because they compare domains. A chart shows two lines and a gap, everyone agrees the gap should be smaller, and nothing follows because a domain is not a thing you can work on.
The interesting question is always narrower: which questions do they answer better than us, and for whom.
Comparison happens at cluster and page level. For each cluster you care about, it shows who ranks, with what page, and what that page covers that yours does not.
Keyword gap works the same way: queries where they appear and you do not, grouped into clusters rather than listed as rows.
The output is a brief. Not "they are stronger in this area" but "their page answers these six questions and ours answers two of them".
It also shows where you are ahead, which matters when deciding what to defend rather than what to chase.
It will not tell you their strategy. It sees what is published and what ranks; the reasoning behind it is not visible to anyone outside.
It also will not track competitors you have not named. The comparison set is a decision, because a generated one is usually wrong about who you actually compete with.
Nothing here is an integration. Each line is two products reading the same record from different sides.
Comparison happens at cluster and page level. For each cluster you care about, it shows who ranks, with what page, and what that page covers that yours does not.
The output is a brief. Not "they are stronger in this area" but "their page answers these six questions and ours answers two of them".
It will not tell you their strategy. It sees what is published and what ranks; the reasoning behind it is not visible to anyone outside.
Fourteen days, every module, no card. Or half an hour with someone who will run it on your own records and tell you where it does not help.