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Because the output is a spreadsheet of thousands of terms. It is exported, shared, and never worked through, because there is no unit of work in it.
Keyword gap identifies queries and clusters where named competitors appear and you do not.
Gaps are grouped into clusters and shown with the page each competitor uses, so the output is a set of briefs rather than rows.
Three competitors all rank for a theme you have never written about. That surfaces as one cluster with evidenced demand and three example pages.
It will not judge whether the gap is worth closing. Some clusters suit a competitor's business and not yours, and that call is commercial.
Content gaps in the backlog, prioritised alongside everything else by plausible value.
They are separated, since competitors' brand terms are rarely a real gap.
Yes, and it stops resurfacing.
Impressions where available, competitor visibility otherwise, labelled as such.
Fourteen days, every module, no card. Or half an hour with someone who will run it on your own records and tell you where it does not help.