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They produce more recommendations than anyone can do, with no order. Work gets picked by whoever asked most recently or by what is easiest to start.
Both reliably produce a busy quarter with little to show, and the audit gets blamed for a prioritisation failure.
Each finding is scored on expected value — in enquiries or revenue rather than traffic — on confidence, and on genuine effort including review and approval.
Value over effort, weighted by confidence, gives an order. The priority matrix shows it, and the reasoning is recorded against each item.
It will not do the work, and it will not make another team accept it. It removes the ambiguity about what is first.
And a backlog ordered a year ago describes a different site. Re-order quarterly or it becomes a document.
The cheap wins surface: page-two pages that need improving, orphaned pages needing links, cannibalisation where consolidation makes two weak pages one strong one.
All three beat new content on cost and on time to result, which matters when the channel is slow.
Value over effort, weighted by confidence, with the reasoning recorded.
Page-two pages, orphans and cannibalisation — all cheaper than new content.
Quarterly. Evidence changes.
We will run it end to end on your own numbers in half an hour, and tell you honestly which parts Treepie does not improve.