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Because a competitor's rankings are not automatically your opportunities. They may serve a different segment, sell a different thing, or rank for terms that produce visitors you cannot convert.
Chasing all of it produces a content programme with no shape and a backlog that never ends.
Keyword gap shows terms they rank for and you do not; backlink gap shows domains linking to several of them and not to you.
Both are starting lists rather than plans. The filter is whether you would genuinely want that visitor, which is a judgement the data cannot make.
It will not tell you why a competitor ranks. Correlation is all the data supports, and attributing it to one factor is usually wrong.
And it does not measure their revenue. A term that looks valuable to them may be producing nothing.
Filtered gaps join the same prioritised backlog as everything else, ordered by expected value over effort rather than sitting in a separate competitor document.
And backlink gaps are the most actionable outreach list available, because those domains have already linked to something comparable.
No. Filter by whether you want that visitor, not by volume.
Backlink gaps — domains that already link to something comparable.
No. The data supports correlation, not cause.
We will run it end to end on your own numbers in half an hour, and tell you honestly which parts Treepie does not improve.