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Because the alternative is last quarter's proposal with find-and-replace applied to it. The customer name is caught; the industry reference on page seven is not, and it is the one they read.
A proposal template is a set of reusable sections that pull values from the deal, the company and the quote when the document is generated.
Sections reference fields rather than placeholders, so a name, a scope or a price is resolved at generation time. Sections can be conditional, so an implementation section appears only when implementation was quoted.
A Harlow Logistics proposal assembled from six standard sections and the accepted quote took nine minutes. The two bespoke paragraphs were the only part anybody actually wrote.
It does not write the argument. Templates remove the retyping and the wrong-name risk; the part that wins the deal is still written by a person.
It reads the quote for pricing, the company record for names and addresses, Loop for the delivery plan when one is scoped, and version history keeps every generated document.
Yes, on any field. Sections that do not apply are not included rather than left empty.
A document on the record, and PDF for sending. Both are kept against the deal.
Yes, per pipeline or product line.
Fourteen days, every module, no card. Or half an hour with someone who will run it on your own records and tell you where it does not help.