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Because the plan comes from a brainstorm. Topics are proposed by whoever is in the room, and the winners are the ones with the best advocate rather than the most demand.
The pages get written, published and never measured against the questions they were meant to answer.
A cluster with impressions and no target page is a gap. The brief is the cluster's unanswered questions in the words people used, plus what the pages above cover that yours does not.
The published page is mapped to that cluster, and re-checked against the same questions after it ships.
It will not write the page. Growth identifies what is missing; somebody who knows the subject still has to answer it.
It also does not judge whether a topic suits your business.
Writers answer questions instead of optimising for a score. "This page never says what happens to existing data during migration, and forty impressions a week ask" is actionable.
Measurement is honest, because success is defined before publication as those questions being answered and that cluster moving.
Impressions on the cluster with no page targeting it, plus competitor coverage.
On the next crawl, against the same cluster.
Yes, with the page record attached.
We will run it end to end on your own numbers in half an hour, and tell you honestly which parts Treepie does not improve.