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Because it reports in sessions and everyone else reports in money. Traffic is up thirty per cent; the finance director asks what that was worth, and nobody can answer honestly.
The budget conversation becomes a matter of belief, which goes badly in a bad quarter.
A page record carries its queries, impressions and sessions. An enquiry from that page creates a lead in Flow carrying the landing page and, where available, the query.
If the lead becomes a deal and the deal is invoiced in Books, the page carries the value. Nothing is modelled — the join is the record.
It will not claim the page caused the sale. It records that a customer arrived through it; the other touches are real and Growth does not weigh them.
Offline influence stays invisible, and no attribution model fixes that honestly.
Prioritisation becomes arithmetic. A modest-traffic page producing two enquiries a month beats one with ten times the sessions and none.
The content backlog orders itself by what has actually produced customers rather than by what ranks.
Only the hand-off, so the lead carries its landing page.
The gap is left visible rather than estimated into.
Yes, by rolling up the pages mapped to it.
We will run it end to end on your own numbers in half an hour, and tell you honestly which parts Treepie does not improve.