What goes in a content brief?

Target keyword, search intent, the question to answer in the first paragraph, an H2 outline, sources, internal links and the schema to add.

How is writing for AI answers different?

Put a clear, self-contained answer near the top, name things consistently, use question-form headings and add structured data.

What is search intent?

What the searcher wants: to learn (informational), compare (commercial) or act (transactional). The page format should match it.

What are UTM parameters?

Tags added to a link — source, medium, campaign — so analytics can tell where a visit came from.

Why do UTM values need a convention?

Analytics treats “Email” and “email” as different sources. A fixed, lowercase list keeps reports clean.

What does a technical SEO audit check?

Crawlability, indexing, canonical tags, speed, mobile usability, redirects, internal links and structured data.

What schema types are included?

FAQPage, HowTo, Product, Organization and BreadcrumbList, as editable JSON-LD.

Should I block AI crawlers?

It depends on whether you want to be cited in AI answers. The checklist lists the main crawlers and the trade-off for each.

Do they work without Growth?

Yes. They are plain documents and spreadsheets.

How do they work inside Growth?

In Growth, keyword tracking, refresh alerts and the monthly report update automatically from your search data.

Can I request a template?

Yes. Tell us the document you keep rebuilding.

Treepie Growth · SEO & growth intelligence

Every good page started as a good brief.

Twelve free SEO and content templates, written for search results and AI answers alike. Type a keyword below and watch the brief take shape.

Content briefTarget keyword

Search intent

Working titleGuide: Cash flow forecast template — what it is and how to use it

First paragraphWhat is a cash flow forecast template? Answer in 40–60 words, self-contained.

H2 outlineWhat is a cash flow forecast template? Why it matters How to build one, step by step Common mistakes FAQ

SchemaFAQPage + HowTo

Internal linksLink in from 2–3 related pages using “cash flow forecast template” or a close variant as anchor text.

In short

What are the Treepie Growth templates?

The Treepie Growth templates are twelve free SEO and growth templates covering content, technical SEO, campaigns and reporting. They include a content brief, editorial calendar, refresh checklist, technical SEO audit, redirect map, JSON-LD schema snippets, an AI crawler checklist, a UTM naming convention and a monthly SEO report. Each is built for both classic search results and AI-generated answers.

Templates: 12 in 4 groups
Best first: Content brief
Covers: Search results and AI answers
Sign-up: None — download directly

UTM naming convention

One campaign, one row in the report.

The convention fixes the values. Pick them below and see the link — and what happens when someone types “Email” instead.

utm_source

utm_medium

utm_campaign

https://treepie.co/books/guides?utm_source=newsletter&utm_medium=email&utm_campaign=q4-cash-guide

Matches the convention: lowercase, hyphens, no spaces. This campaign will report as one row.

Twelve templates

Content, technical, campaigns, reporting.

Filter by the work in front of you. None of them needs Growth.

ContentDoc

Content brief

Keyword, intent, the question to answer first, outline, sources and internal links — before anyone writes.

ContentSheet

Editorial calendar

What publishes when, who owns it, the target keyword and the status — one row per piece.

ContentDoc

Content refresh checklist

For pages losing clicks: update facts, answer-first intro, new sections, schema and links.

ContentDoc

Comparison page outline

An honest “X vs Y” structure: who each suits, a fair table and a clear recommendation.

TechnicalSheet

Technical SEO audit checklist

Crawl, index, speed, mobile, canonicals and structured data — in the order problems usually hide.

TechnicalSheet

Redirect map

Old URL, new URL, status code and reason — for migrations that keep their rankings.

TechnicalDoc

Schema markup snippets

Ready-to-edit JSON-LD for FAQPage, HowTo, Product, Organization and BreadcrumbList.

TechnicalDoc

AI crawler & robots checklist

Which search and AI crawlers to allow, block or rate-limit, and how to check it’s working.

CampaignsSheet

UTM naming convention

Agreed values for source, medium and campaign so reports group cleanly.

CampaignsDoc

Campaign brief

Goal, audience, message, channels, budget and the one metric that decides success.

ReportingDoc

Monthly SEO report

Clicks, positions, top movers, pages to refresh and what you’re doing next — on one page.

ReportingSheet

Keyword tracking sheet

Keyword, URL, intent, position by month and clicks — with the 4–15 band highlighted.

Ready to download now

Published, with a page of guidance and a file that opens in Excel, Sheets or Numbers.

SEO audit checklist →Sixty checks grouped into five passes, ordered so the things that move traffic come before the things that are merely tidy.XLSX6 KB
Title tag formulas →Eleven page types, a formula for each, and a worked example that fits inside the width a result actually shows.XLSX5 KB
Internal linking plan →A sheet for the links you intend to add, and one for the pages nothing points at — which is usually where the traffic is missing.XLSX6 KB
SEO migration checklist →Before, during and after a site move, with the redirect map treated as the deliverable it is rather than a task somebody does on the day.XLSX5 KB
Monthly SEO plan →Twelve rows of work against one measure, so the month has a point rather than a list of activities that all felt reasonable.XLSX6 KB

Match the format to the intent

Three intents, three page shapes.

The brief template picks the shape from the intent. Getting this wrong is the most common reason good writing doesn’t rank.

Informational

“what is…”, “how to…”Best formatGuide or explainerA 40–60 word answer first, then steps or sections. FAQPage or HowTo schema.

Commercial

“best…”, “X vs Y”Best formatComparison or listWho each option suits, a fair table, a clear recommendation. Honest about trade-offs.

Transactional

“pricing”, “buy”, “template”Best formatProduct or landing pagePrice, what’s included and one action above the fold. Product or SoftwareApplication schema.

Habits

Four habits for organic growth that compounds.

The templates keep the work consistent. These habits keep it pointed at what moves.

Habit 1
Brief before you write
Ten minutes on intent and the first answer saves a rewrite later.
Habit 2
Agree UTM values once
Lowercase, hyphens, a fixed list. Mixed case splits your reports in two.
Habit 3
Refresh before you publish new
An existing page in position eight usually moves faster than a new page from nothing.
Habit 4
Report what you’ll do next
A monthly report that ends with three actions gets read; one that ends with a chart doesn’t.

Who it’s for

Which template each role starts with.

Writers, SEOs and marketers each need a different page of the same plan.

Content writersContent brief and refresh checklist.“What question should the first paragraph answer?”

SEO specialistsTechnical audit, redirect map and schema snippets.“Will the migration keep our rankings?”

Marketing managersCampaign brief and UTM convention.“Why does our campaign show up as three sources?”

Founders & heads of growthMonthly SEO report and keyword tracker.“Is organic actually growing, and what’s next?”

Compared

Ways to run SEO and content consistently, compared.

Most content teams brief in chat and report in screenshots.

	Spreadsheets & email	SEO suite exports	Treepie Growth
Briefs	A keyword in a message	Keyword data, no brief	Intent, first answer, outline and links
AI answers	Not considered	Rarely covered	Answer-first structure, schema and crawler checklist
Campaign tracking	Ad hoc UTMs	Not covered	Naming convention with fixed values
Reporting	Screenshots	Data dumps	One page ending in next actions
Cost	Free but scattered	Monthly licence	Free

Across Treepie

Templates for the rest of the business.

Plus free Growth tools: snippet previewer, traffic potential and FAQ schema generator.

Growth tools →Free SEO tools Flow templatesSales & customer management Nest templatesHR & employee management Loop templatesProject management Desk templatesCustomer support & ticketing Books templatesFinance & accounting Pulse templatesAI customer & employee assistant

Growth templates, answered.

Anything else — ask a person.

Yes. All twelve are free to download with no sign-up.

Brief written?

Bring it to a walkthrough. We’ll show how Growth tracks the page from publish to position to pipeline.

Start free with Growth →Book a walkthrough

Four habits for compounding organic growth

Step 1Brief before you write
Step 2Agree UTM values once
Step 3Refresh before you publish new
Step 4Report what you’ll do next

The other sixCompare all →

FlowCRM & sales NestHR & employee management LoopProject & work management DeskCustomer support & ticketing BooksFinance & accounting PulseAI assistant

What are the Treepie Growth templates?

Spreadsheets & email

SEO suite exports

Treepie Growth

Briefs

A keyword in a message

Keyword data, no brief

Intent, first answer, outline and links

AI answers

Not considered

Rarely covered

Answer-first structure, schema and crawler checklist

Campaign tracking

Ad hoc UTMs

Not covered

Naming convention with fixed values

Reporting

Screenshots

Data dumps

One page ending in next actions

Cost

Free but scattered

Monthly licence

Free

Every good page started as a good brief.

What are the Treepie Growth templates?

One campaign, one row in the report.

Content, technical, campaigns, reporting.

Content brief

Editorial calendar

Content refresh checklist

Comparison page outline

Technical SEO audit checklist

Redirect map

Schema markup snippets

AI crawler & robots checklist

UTM naming convention

Campaign brief

Monthly SEO report

Keyword tracking sheet

Ready to download now

Three intents, three page shapes.

Informational

Commercial

Transactional

Four habits for organic growth that compounds.

Brief before you write

Agree UTM values once

Refresh before you publish new

Report what you’ll do next

Which template each role starts with.

Ways to run SEO and content consistently, compared.

Templates for the rest of the business.

Growth templates, answered.

Brief written?

Every good page started as a good brief.

What are the Treepie Growth templates?

One campaign, one row in the report.

Content, technical, campaigns, reporting.

Content brief

Editorial calendar

Content refresh checklist

Comparison page outline

Technical SEO audit checklist

Redirect map

Schema markup snippets

AI crawler & robots checklist

UTM naming convention

Campaign brief

Monthly SEO report

Keyword tracking sheet

Ready to download now

Three intents, three page shapes.

Informational

Commercial

Transactional

Four habits for organic growth that compounds.

Brief before you write

Agree UTM values once

Refresh before you publish new

Report what you’ll do next

Which template each role starts with.

Ways to run SEO and content consistently, compared.

Templates for the rest of the business.

Growth templates, answered.

Brief written?